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| Course ID: MKT 543 |
| Programs: MBA |
| Pre-requisites: ECON 211 and MKT 340 OR EQUIVALENTS |
This course provides a cross-functional approach to the creation and distribution of goods and services in domestic and global environments. Topics will be presented using a product-life cycle approach to producing and marketing products and services. Focal areas include market analyses; product selection, design and branding; production process design; location and distribution systems analysis; pricing and profit analysis; promotion; and control of operating and distribution systems.
Peter, J. Paul; Donnelly, Jr., James H. Marketing Management, 9th ed. McGraw-Hill: 2009. ISBN 9780073381138.