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Course Finder

You can locate the course descriptions and required textbooks for every course in our programs here. The Programs tab lists each course, Sessions tab lists the full curriculum, and the Concentrations tab lists the required courses for each Certificate.

Global Competitive Strategy

Course ID: BUS 512
Programs: MBA
Pre-requisites: FIN 502

Course Description

This course reinforces concepts from previous courses and introduces new concepts for managing organizations in the short and long term. Students learn that managing effectively requires that leaders be aware of, adjust for, and anticipate changing internal and competitive conditions. Concepts such as global competition, strategic planning, international trading alliances, quality and ethical considerations are integrated into the coursework. Skills relating to negotiating, technology, human resources and production management are simultaneously developed. Students strengthen their decision-making skills utilizing current financial data, economic indicators, and tracking of stock market activity and interest rates to enhance their organizations performance. Students present their results in a final format using financial statements and management reports.

Textbook order ebook (online viewing option recommended)

Ball, Donald A., J Michael Geringer, Michael S. Minor, Jeanne M. McNett. International Business: The Challenge of Global Competition 9780073381404.