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| Course ID: MGT 431 |
| Programs: BSBA |
| Pre-requisites: |
Strategic management is designed to help students effectively guide an organization toward a profitable and dynamic future. It is the program capstone course responsible for integrating all functions of business into a cohesive and integrated fashion for the students. This synthesis course explores organizational strategy considering both theoretical and application issues. Consideration is given to both linear and non-linear strategic models, as well as various strategic tools, including scenarios, product portfolio balancing change implementation approaches, and strategic intelligence. This course provides students with a formal method of defining the organization's purpose and aligning the entire business to achieve corporate goals. It also examines emerging technologies in information processing as an important element of strategic planning.
Thompson Jr., Arthur A. Crafting and Executing Strategy: The Quest for Competitive Advantage: Concepts and Cases, 17th Edition 9780073530420