You can locate the course descriptions and required textbooks for every course in our programs here. The Programs tab lists each course, Sessions tab lists the full curriculum, and the Concentrations tab lists the required courses for each Certificate.
| Course ID: COM 102 |
| Programs: BSBA |
| Gen Ed Requirement |
This course offers a lively, thorough, and objective introduction for mass media. Its primary purpose is to provide a balanced approach to media industries and professions This course takes a comprehensive and balanced look at the changing world of mass media. Students will explore how the traditional mass media are dealing with shrinking audiences, evaporating advertising revenue, and increased competition from the Internet. This course brings the students up to date on the latest developments in the media world including Facebook, Twitter, and other social media; new media business models; e-book readers; online video sites such as YouTube and hulu.com; the decoupling of advertising from media content, and many more.
Dominick, Joseph R. Dynamics of Mass Communication: Media in Transition 11th ed. ISBN 9780073378886.