You can locate the course descriptions and required textbooks for every course in our programs here. The Programs tab lists each course, Sessions tab lists the full curriculum, and the Concentrations tab lists the required courses for each Certificate.
TEC620 eCommerce and Web Technologies
A successful online businesses management facility must develop strategy and applications to exploit the retail environment including organisational strategies, e-procurement, e-marketing and customer relationship management. The course is focused on the commercial applications and environment for businesses. It considers the evolution and development of the online environment including intranets, extranets, world wide web and commercial aspects of implementing these systems. The course also considers social, cultural, legal and ethical issues. The course considers these aspects in the context of the e-Economy; globalization and e-government.
Strategic Management of Technological Innovation, 3rd Edition. MELISSA A SCHILLING, New York University. ISBN-13 9780073381565
TEC621 Online Markets: Legal and Regulatory Studies
Online enterprises need to adhere to national and international legislation for trading, data security and privacy applications. The course will address content regulation for commercial and non-commercial service, including cross-border online trading, taxation and revenue collection issues. The course will consider this in the context of selected online markets, especially online trading practices with emerging markets where cultural issues may affect trading and relationship issues.
Always On: Advertising, Marketing, and Media in an Era of Consumer Control, 1st Edition. Christopher Vollmer, Booz Allen Hamilton, Geoffrey Precourt. McGraw-Hill. ISBN-13 9780071508285.
TEC622 Collaborative Enterprises and Virtual Organization Management
Much of the activity of online commercial enterprises is as fluid moving organizations moving in and out of collaboration with each other as contracts and activities emerge and evolve. This requires the manager of a successful online enterprise to understand the dynamics of the ways in which their organizations connect and interact with their suppliers, their customers, the legal and financial partners. This gives rise to the virtual enterprise which requires a flexible approach to the management of the collaborative enterprises including virtual customer support, trading with different partners with different cultural outlooks, management of a wide-area / cross border virtual workforce. In turn this requires virtual organisation tools and services including groupware and social network trading.
Customer-Driven Operations Management: Aligning Business Processes and Quality Tools to Create Operational Effectiveness in Your Company, 1st Edition. Christopher K. Ahoy. ISBN-13 9780071608312
TEC623 Web Technologies and Security
The management of the technology infrastructure of an enterprise requires a deep understanding of the networks, applications and security in order to efficiently operate the enterprise and also to gainfully exploit the technologies. These technologies are almost exclusively web-based and require and understanding of service architectures, file formats and network architectures.
Online enterprises are particularly prone to security attacks, consequently the course will focus on aspects of enterprise data security as well as third party data security (customers and suppliers, etc). The management of the organisation’s content and assets is also an essential element for study, both for legally correct usage of the content and also for the commercialization and vending of such content and assets.
Principles of Computer Security, CompTIA Security+ and Beyond, Second Edition, 2nd Edition. Wm. Arthur Conklin, University of Houston, Gregory B. White, University of Texas at San Antonio, Dwayne Williams, University Of Texas At San Antonio, Roger L. Davis, Chuck Cothren, University Of Texas At San Antonio, Corey Schou, Idaho State University. McGraw-Hill. ISBN-13 9780071633758.