You can locate the course descriptions and required textbooks for every course in our programs here. The Programs tab lists each course, Sessions tab lists the full curriculum, and the Concentrations tab lists the required courses for each Certificate.
ENT-620 Entrepreneurism
This course focuses on the distinctive nature of small businesses that students might actually start versus high growth firms. Topics covered include personal independence with financial security; not market dominance with extreme wealth. Traditional beliefs and models in small business are discussed, as well as the latest findings and best practices from academic and consulting arenas. Challenges facing entrepreneurs while keeping focused on the small start up businesses are explored.
Katz, Jerry. Entrepreneurial Small Business, 2nd edition. New York: McGraw-Hill: 2009. ISBN: 9780073405063.
BUS-650 Systems Thinking and Modeling
This course explores systems dynamics and its application to solve business and organizational problems. The course uses a problem solving approach to look at the organization
Sterman, John. Business Dynamics: Systems Thinking and Modeling for a Complex World, 1st. edition. New York: McGraw-Hill: 2000. ISBN: 9780072389159.
ENT-621 Marketing Research
This course introduces the interesting and challenging world of research-supported marketing decisions with practical examples and researcher insights.
Cooper, Donald R. Marketing Research. New York: McGraw-Hill: 2006. ISBN 9780073054308.
ENT-622 Global Entrepreneurism
This course will teach students how to effectively create, manage and market a virtual based business enterprise through effective virtual communication strategies. This course will reinforce concepts from previous courses within the overall MBA program and within the entrepreneurial certificate required courses. Students will recognize their entrepreneurial potential and how that potential can be applied to achieve a sustainable competitive edge in a contemporary business environment. The principles of e-commerce are examined. Present and future practitioners of e-Commerce examine a solid foundation in all aspects of conducting business in the networked economy. The focus is on what a manager needs to know about Internet infrastructure, strategy formulation and implementation, technology concepts, public policy issues, and capital infrastructure in order to make effective business decisions. Review of business strategy at the core is surrounded by four infrastructures; the technology infrastructure that underlies the Internet, the media infrastructure that provides the content for businesses, public policy regulations that provide both opportunities and constraints, and the capital infrastructure that provides the money and capital to run the businesses.
Rayport, Jeffrey F., Jaworski, Bernard J., and Breakaway Solutions, Inc. Introduction to eCommerce 2nd edition. New York: McGraw-Hill: 2004. ISBN: 9780072553475. (Chapters 1, 4, 5, 9, 10, and 11).
Mohammed, Rafi. Internet Markeing: Building Advantage in a Networked Economy. New York: McGraw-Hill: . ISBN 9780072538427. (Chapters 2, 3, 6, 7, 10-13, & 16.)